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Brain Awareness Week is a global public awareness campaign developed with the aim of spreading knowledge about the progress and benefits of scientific brain research.

Every year in March, for one week, Brain Awareness Week combines the efforts of partners around the world to organise creative activities and events for people of all ages. This initiative, created by the Dana Alliance for Brain Initiatives, is the result of a huge international collaborative effort involving more than 50 countries around the world.

Fondazione ZoƩ joined this global campaign in 2018, and every March puts on a series of events in Vicenza and online focusing on mind and brain.